Outsourcing Your Copywriting Projects

For people that own and are trying to run a business, writing copy for the web site, the brochures, catalogs, and other documents may be the last thing you want to do. If that is the case, then outsourcing your copywriting needs may be just what you need to do.

But where do you find good writers that can handle your copywriting needs? And what should you pay them? Here are some tips to help you with those questions.

The first thing you will need to do is be very clear on what you want from the project. No copywriter is a mind reader. If you have specific objectives for the copywriting project, specific angles you want to highlight, then make sure those elements are part of the copywriting project.

You want to draft the specifications for your project before you begin to advertise for copywriters. Your specs do not have to be perfect, but they should be comprehensive enough that you only get responses from qualified writers that have that know enough to ask you clarifying questions.

When it comes to pay for a copywriting project, you can try one of two methods. The first would be to offer a flat fee for the project, based on a minimum word count. This should be a fee for delivery of the finished project, not for any drafts that are done prior to your final acceptance.

The second model would be to include a range of word count for the finished project, including a minimum and maximum amount of words, with a rate per word.

Even if you are a small company or a non-profit, keep in mind you get what you pay for. Offering a rate of $0.10 per word or more will generally attract persons who take their craft seriously.

Finding an excellent copywriter can be done in several ways. One is word of mouth. Ask other business professionals of your acquaintance if they use free lance copywriters. If so, ask them for recommendations. A second excellent source is one of the writer’s message boards on the Internet.

Many of these sites allow companies and organizations to post ads for paying assignments at no charge. Do not discount print media as a source for finding the right copywriter, either.

Magazines devoted to writers are not only a great place to advertise your needs, but you may find an ad placed by a copywriter that appears to be a good fit for your project.

As a final word, don’t expect the writer to do good work on the spur of the moment. Like most things, good writing takes a little time.

Advertise your copywriting projects so that there is at least a couple of weeks before you need even a thousand word copywriting assignment completed. This give the writer time to do his or her thing and you plenty of time to see if there is anything you need the writer to change.
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