A great primer for any business desiring to grow
The Secret Weapon to Your Business Success
The idea is this, a "Guerilla Marketer" uses other resources to their maximum while using "cash" to a minimum.
A "Guerilla Mareketer" makes sure he has an excellent product or service and strives to improve it at all times. There is something truly unique about his product or service.
A "Guerilla Marketer" spends a lot of time working "on the business rather than just in the business".
A "Guerila Marketer takes advantage of the many ways the Internet can be used as the economy here can really be levereged.
Using a calendar is key.
A "Guerilla Marketer" learns about his business, his customers, and his competition. He gets close to his customers and gives them an outstanding experience. The idea of creating "Raving Fans" is critical.
